Zoom has released a new SDK (software development kit) to help developers build Zoom into their software. According to the company, you can now build your own “video-based applications and websites” on top of Zoom’s platform and can more easily incorporate Zoom’s video and audio features directly into your apps.
The company envisions developers utilizing Zoom’s chat functions in a number of different settings, from social media and gaming platforms to virtual retail apps.
“Using our Video SDK, developers can drive customer engagement and provide new opportunities for revenue without being tied to the Zoom Meetings user interface,” writes Zoom product marketing manager Natalie Mullin in a company blog post.
The SDK is part of a broader…