Illustration by Alex Castro / The Verge
YouTube executives have warned creators over the last few months that changes are coming to the platform to comply with a federal children’s privacy law. Today, those changes enter full effect: targeted ads will now be restricted from running on kids’ videos, and kids’ videos will lose access to comments and some other community features. YouTube has said kid-focused channels will see “a significant business impact” due to reduced ad revenue.
YouTube will also begin running promotions for YouTube Kids, a separate app that filters the type of content users can see, on all kids’ videos. The app was launched by YouTube in 2015, and removes many of the features that are available on the main site.
YouTube told creators back in September that…tech, The Verge, The Verge - All Posts