Warner Bros. signs AI startup to help decide which films to back

Warner Bros Studios

Photo by Amy T. Zielinski/Getty Images

Storied film studio Warner Bros. has signed a deal with Cinelytic, an LA startup that uses machine learning to predict film success. The studio will use Cinelytic’s algorithms “to guide decision-making at the greenlight stage,” according to The Hollywood Reporter, though Cinelytic’s CEO Tobias Queisser stressed that the software is only an assistant.

“Artificial intelligence sounds scary. But right now, an AI cannot make any creative decisions,” Queisser told THR. “What it is good at is crunching numbers and breaking down huge data sets and showing patterns that would not be visible to humans. But for creative decision-making, you still need experience and gut instinct.”

Regardless of…

Continue reading…

via The Verge – All Posts

Check out the Finding Your Identity Podcast!

Tags: , ,
Travel Back Up To The Top!