Beauty guru and YouTube creator James Charles is well-versed in the apology video, a staple of YouTube culture that many of the platform’s top personalities have had to film, and he’s passing along those skills to a new generation of wannabe influencers.
In a recent episode of his YouTube Premium competition series Instant Influencer, Charles gives a group of aspiring beauty stars a new challenge: create an apology video that is believable and won’t end up torn to shreds by the popular commentators who often keep YouTube’s community in check. Apologize correctly, and fans may not turn their backs, declaring a YouTuber instantly canceled. Come off fake, rude, or arrogant, and face the wrath of a community deciding all at once to burn…