Uber is rolling out several new features designed to improve the most dreaded trip imaginable: the airport trip. In select cities, customers can book a ride to the airport 30 days in advance and even send their flight information to their driver so they can track its progress in real-time. The company is also deploying machine learning to improve curbside pickups.
As airport traffic steadily increases in the wake of the pandemic, Uber sees an opportunity to strengthen its position as the first choice for pickups and drop-offs for air travelers, as well as make improvements for drivers, who have long complained about the current chaotic system.
To start out, Uber is rolling out its Uber Reserve advance booking feature to more airports…