Uber Vouchers lets businesses buy rides for their customers in bulk

Uber unveiled a new product Tuesday called “Uber Vouchers” that’s designed to help businesses sponsor free or discounted ride-hail trips for their customers. It’s the company’s latest service aimed at growing the B2B (business-to-business) market, and the announcement comes right before Uber is expected to officially announce its public offering.

Companies that already offer customers transportation such as shuttle services or rental cars, be it in the hospitality sector or in the insurance space, can now use Vouchers to offer Uber rides instead. Bars and restaurants can offer discounted “designated driver” rides to customers who have been drinking. Sports teams can bundle rides with other loyalty perks in an effort to encourage fans to…

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