Photo by Amelia Holowaty Krales / The Verge
Uber is loosening some of the rules in its two-year-old rewards program to make it easier for customers to access perks like discounted rides and food delivery, the company announced. Under the new rules, customers can redeem rewards for fewer points and will have longer to use their points than under the previous rules.
The move comes as the ride-hail giant continues to struggle to woo customers back to its ride-hail business after a steep dropoff as a result of the coronavirus pandemic. Gross bookings in its ride-hailing division, or the amount of money it takes in before paying drivers, is down 50 percent year over year, according to Uber’s third quarter earnings report. And while its Uber Eats delivery business continues to soar,…tech, The Verge