Uber changes its logo and redesigns its app

Uber has done away with the logo it unveiled two years ago in favor of a new wordmark version that simply uses the company’s name. Uber has also redesigned its mobile app, and has changed its mission statement from “Make transportation as reliable as running water, everywhere, for everyone” to “We ignite opportunity by setting the world in motion.”

The previous logo is being abandoned because consumers weren’t regularly connecting it with Uber, the company told AdWeek. Uber says it even found that some drivers turned the company-supplied decal inside out (since the name was on the flip side).

The wordmark in Uber’s new logo uses a custom typeface called “Uber Move.” It’s supposed to echo similar sans serif fonts used for transportation…

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