Uber and Lyft roll out new safety measures in wake of college student’s murder

This week, Uber and Lyft rolled out new safety measures designed to give riders confidence as to the identity of their driver. The changes come several weeks after a University of South Carolina student was murdered allegedly by a man posing as her Uber driver.

It’s a similar problem for both companies, but Uber and Lyft are taking slightly different approaches to rectify it. Uber’s app will push out an alert for riders to check the license plate, make, and model of the vehicle — as well as the name and picture of the driver — to confirm it’s the correct person picking them up. Lyft said it was now instituting a policy of continuous background checks and enhanced identity verification for drivers. (Uber implemented continuous background…

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