Twitch published a blog post today with the relatively anodyne title “Music-Related Copyright Claims and Twitch.” What was in it, however, was anything but. The post explained exactly why streamers received that strange email notifying them that Twitch had deleted some of their clips and VODs, and it gave creators an update on what tools they can expect to see from the company in the future.
The bottom line? Twitch was unprepared for a sudden onslaught of copyright takedown notices from the music industry that started back in May. “Until May of this year, streamers received fewer than 50 music-related DMCA notifications each year on Twitch. Beginning in May, however, representatives for the major record labels started sending thousands…