Tinder made $1.2 billion last year off people who can’t stop swiping

Illustration by Alex Castro / The Verge

Tinder’s making a lot of money off the single people of the world. In its final earnings release for 2019, Match Group disclosed that Tinder brought in $1.2 billion in revenue last year, further cementing its place as the dating app company’s most valuable asset.

Match as a whole earned $2.1 billion in revenue last year, meaning Tinder represents half of its income. The company, which also owns Hinge, OkCupid, and Match.com, also said Tinder averaged 5.9 million subscribers in the fourth quarter of 2019, representing an increase of 36 percent over the past year.

Tinder sells in-app subscriptions that offer users perks, including unlimited swiping and increased prominence…

Continue reading…

via The Verge – All Posts

Check out the Finding Your Identity Podcast!

Tags: , ,