Three of TikTok’s biggest stars just signed off-platform deals

Photo: Morphe

Three of TikTok’s biggest stars announced deals outside of TikTok yesterday, giving the creators another way to make money off their immense popularity on the shortform video app.

Charli D’Amelio (TikTok’s most followed creator) and Dixie D’Amelio (who rivals Will Smith in TikTok followers) announced a makeup line in partnership with Morphe, and Addison Rae (TikTok’s second most followed creator) announced a Spotify-exclusive podcast that’ll be co-hosted by her mom.

TikTok largely doesn’t offer creators a way to make money from their popularity on the app. Creators can receive tips during live streams, but live-streaming is a very small part of TikTok. The short dance videos that…

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via The Verge – All Posts

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