The Streaming Wars have barely started and they’re already exhausting

Today - Season 69

Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images

The big news yesterday is that NBC finally made its streaming service, Peacock, official. It’s coming on July 15th with a handful of pricing tiers ranging from free (with limited content) to $9.99 a month for all the Parks & Rec you can inject into your eye sockets. Of course there will also be some exclusive shows at some point. We got a brief look at the app, big promises about engaging content, discussions about valuable IP, and bundled tie-ins with affiliated corporations — Comcast and Cox, in this case.

It was a streaming service launch, basically. At this point, after Apple TV+ and Disney+ and HBO Max and Quibi all piling on top of Netflix and Hulu …we sort of know how this script goes. There are a few new shows coming, a few…

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