The real Tesla killer might be inside the factory

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“Our true competition is not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day.” – Elon Musk, 2014

It has been an unseasonably quiet Week in Elon, so I’m going to take the chance to talk about a phrase that’s been widely used and abused (even by us): the infamous “Tesla killer.”

Elon Musk typed out the above quote in a 2014 blog post in which Tesla announced it was open-sourcing its patents related to electric cars. And it falls in line with his long standing overarching goal for Tesla, which is to pressure the car…

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