Illustration by Alex Castro / The Verge
The New York Times has acquired the audio production company behind the popular podcast series Serial, which is widely credited with helping popularize the modern narrative podcast movement. The company, called Serial Productions, was formed in 2017 by Sarah Koenig, Julie Snyder, and Ira Glass after the success of the podcast’s initial season three years prior, and the team has gone on to produce two follow-up seasons of Serial and a standalone podcast called S-Town. Terms of the deal were not disclosed.
As part of the deal, The Times is entering into what’s being described as an “ongoing creative and strategic alliance” with This American Life, the syndicated radio program from which Serial was originally spun off and for which Glass…tech, The Verge