The energy, hairstyles, and noise of the National Association of Music Merchants show, NAMM, are unlike anything I’ve witnessed in a decade of trade shows all over the world. NAMM brings together the crowd that’s fighting to keep music’s analog soul alive and well. You may think that the future of music making — and even the present, judging by the charts — is to be reduced down to a box, like most digital things, but NAMM’s attendees show how the music industry continues to embrace its analog roots.
Over the course of this past week, the Anaheim Convention Center was filled with a raucous cacophony of guitars, ukuleles, banjos, drums, cymbals, harmonicas, flutes, saxophones, trumpets, tubas, trombones, pianos, and a few weird hybrid…
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