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General Motors is readying the announcement of an all-electric pickup truck that will carry the branding of the company’s infamous gas-guzzling Hummer, according to The Wall Street Journal. The new vehicle will reportedly be teased during a Super Bowl commercial starring LeBron James.
GM will sell the Hummer truck starting in 2022 under its GMC brand, and it isn’t expected to revive Hummer as a complete brand of its own, as it once was, according to the report. GM killed the Hummer brand in 2010 following the financial crisis, the automaker’s government bailout, and rising fuel costs. Representatives for GM and GMC declined to comment.
Rumors have swirled for months that GM was planning to revive the Hummer nameplate, likely for an…tech, The Verge, The Verge - All Posts