Photo by Vjeran Pavic / The Verg
Yesterday, Google unveiled a new part of its strategy with Pixel phones: the so-called “feature drop.” Google has bundled a bunch of software features that are exclusive (at least for now) to the Pixel line and is releasing them in one larger update instead of trickling them out whenever they’re ready. It’s a new way for Google to release software updates, based on something that it isn’t historically very good at:
Planning.
“We’re targeting a quarterly cadence [for the feature drops],” vice president of product management Sabrina Ellis says, adding that “setting that type of structure up front is helping our teams understand how they can set their development timelines.”
The feature drops are a way for Google to make the Pixel software…