The god box: an oral history of Avatara

When Avatara launched in 2010, it looked like a dozen other low-budget games. The world was a cartoonish expanse of pink trees and purple rocks, stirred by the occasional alien sprite. Its edges were covered by too many icons, and its interface was a little too eager to spam your Facebook friends with invitations. But to its designers, Avatara was more than just a game. It was a tiny utopia run by a loving digital god — a god that protected its domain with ruthless devotion, exploiting the vast trust that its users placed in social networks.

Avatara’s servers shut down in 2011. The office of its publisher, Summoner Studios, was demolished in 2013. Its developers moved on to other companies and industries — or, in one case,…

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