Photo by Vjeran Pavic / The Verge
Apple held its annual iPhone extravaganza at the Steve Jobs Theater in Cupertino yesterday, and while there were some surprises, those of us privy to the Apple rumor mill saw mostly what we were expecting. There was a new “Pro” variant of the iPhone, as well as an always-on Apple Watch display, a new 10.2-inch iPad, and some much-needed pricing and release figures for Apple’s upcoming media services.
But Apple’s showing was a familiar one, and nowhere was that more apparent than in its straightforward smartphone lineup. Last year, we saw Apple holding on to to the “X” naming scheme with the XS, XS Max, and XR. This year, it was back to numerics, with the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The Pro moniker may sound like a…tech, The Verge, The Verge - All Posts