Photo by Gary Hershorn/Getty Images
Companies looking to reign in their contributions to climate change will soon have a new way to track just how much pollution they’re putting into the atmosphere. Today, customer relationship management company Salesforce unveiled Sustainability Cloud, software that helps businesses track and analyze their environmental data. The announcement has been cautiously welcomed by environmental groups optimistic that Salesforce’s huge reach might make companies more willing to take a second look at their environmental footprint.
Other software tools are available that offer similar services. But Salesforce has a huge size advantage over its competitors. Over 150,000 businesses and organizations, including big names like Amazon Web Services,…