Almost a quarter of all transactions at Starbucks stores in the US are mobile orders through the company’s app, an earnings document revealed yesterday. Ordering ahead through the Starbucks app is the company’s suggested way to get in and out of its locations faster during the pandemic, hopefully making it easier to maintain social distancing in the process.
Starbucks launched “Mobile Order & Pay” in 2015, combining the company’s existing payment system with new online ordering features that let you order ahead for pickup at stores. This week’s new stats show how popular that feature has become, slowly growing over time until it dramatically increased over the course of 2020 — from 17 percent at the end of last year all the way to 24…