Sprint and AT&T settle lawsuit over ‘blatantly misleading’ 5G E logo

AT&T and Sprint have settled a lawsuit over AT&T’s “5G Evolution” branding, which Sprint claimed was fooling customers into believing its 4G LTE network was a full-fledged 5G network. “We have amicably settled this matter,” an AT&T spokesperson told the Dallas Business Journal — which cited anonymous sources saying that AT&T would keep using “5G E” in its marketing material.

Earlier this year, AT&T started displaying a “5G E” logo on certain upgraded parts of its LTE network. The phones weren’t actually connecting to 5G networks, and the move was roundly derided: T-Mobile, Verizon, and Sprint all criticized AT&T’s new logo, with Sprint’s CTO claiming it was “blatantly misleading consumers.”

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