Spotify is tying podcasts and music close together. The company announced today that it’s testing a new podcast format that’ll allow podcast listeners to hear entire music tracks during a show, as opposed to a brief sample. Hosts will also be able to create shows in this format through Anchor, the Spotify-owned podcast creation app. The new format effectively makes Spotify the only podcast platform where hosts can include entire songs in their shows without having to worry about copyright.
Anchor creators in the US, UK, Canada, Australia, New Zealand, and Ireland will have access to this interactive format, which you can imagine they might use to promote songs like a radio DJ or to offer historical context or insight more like a music…tech, The Verge