Samsung launches a Bixby app store to better compete with Alexa and Google Home

Samsung has opened a new app store for Bixby so Galaxy users can discover new shortcuts they can use with the assistant. Called Bixby marketplace, users can browse for “Bixby capsules.” Despite sounding like some kind of prescription drug, these tools are akin to Amazon’s Alexa skills that let you easily access certain functionalities of an app with a voice command.

Bixby already offers quick commands that integrate with third-party apps, but the marketplace makes it easier to browse through different categories of apps, like games, productivity, travel, and music. Users can also customize their capsule to a specific need. For example, if you prefer to use Uber or Lyft, you can select the transportation capsule to always request Uber…

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