Quibi’s recipe for winning an Emmy without really trying

Illustration by Grayson Blackmon / The Verge

Television’s most important award might be going to its least important streaming service: Quibi. The service was nominated for 10 Emmy Awards, of which it’s almost certain to win at least one.

Quibi — which one estimate claims retained only 8 percent of people who signed up for its three-month free trial — hasn’t suddenly started putting out content on the same level as Breaking Bad or Game of Thrones. Instead, the short-form streaming service is competing in a game that no one else is playing.

At face value, Quibi’s nominations and near-certain win seem impossible: Quibi only has 16 original drama or comedy shows, has been around for just over three months, and has made about the same impact on the media landscape as a water balloon…

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via The Verge – All Posts

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