Polaroid is now a brand of sadness

Three years ago, almost to the day, I was anguished to find Kodak, the once-great photography brand, slapped atop some random selfie sticks. Now, walking through the same IFA halls in Berlin, I find Polaroid’s name emblazoned on some dreadful laptops. These two companies — or, rather, whatever vulture capitalists have taken ownership of their names after their businesses went bust — are engaged in a miserable race to see who can put their name to the worst possible product.

Today’s example from Polaroid is truly an eye-searing disaster. Just one of a group of plasticky, creaky, and underpowered “Polaroid” laptops with washed-out screens, this particular specimen ships with Windows 10 (the good), but only 2GB of RAM / 32GB of storage (the…

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