When the 10-year challenge went viral earlier this year, everyone who wanted to brag about how hot they used to be had the same idea for where to find those nostalgic photos: legacy photo hosting site Photobucket, which saw a massive uptick in traffic that week. “We found that people were like, ‘Where do I find that picture of myself 10 years ago? It’s probably on Photobucket,’” its CEO Ted Leonard tells me.
The company is trying to make a comeback as more than just a site for forgotten photos, though usage has dramatically declined over the years, and it faces significantly more competition than when it first launched in 2003. Once accounting for 2 percent of US internet traffic by hosting photos for sites like eBay and Myspace,…
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