Photo courtesy Flipkart
When the brand “Nokia” is mentioned, most of us immediately think “phone.” This is pretty much what it is known for. However, it looks like the company is branching out — or, at least, it’s licensing its name to third-party retailers to branch out for it. As reported by Gadgets 360, Indian company Flipkart has been granted the use of the Nokia brand for its smart TVs — “a global first for the brand in the TV category,” according to Flipkart itself, which is a major e-commerce retailer in the country.
Vipul Mehrotra, Flipkart’s VP of Nokia brand partnerships, adds, “Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded smart TVs accessible and affordable.” If…tech, The Verge, The Verge - All Posts