Netflix already won the US; now it needs the world

Image: Netflix

Netflix is kind of like your quiet friend who grew up to do way more than anyone thought they would.

Work with me on this metaphor. That same friend, who suddenly became the most popular person in school, is now taking a chance by moving abroad. It doesn’t matter that the group of friends Netflix has amassed over the years is suddenly vying for its spot as the cool kid; Netflix is only focused on the new friends it’s going to make. Without those new friends, Netflix can’t increase its popularity, and that’s all Netflix really wants.

That’s a long way of saying that Netflix likely isn’t going to get much more popular in the US over the coming years. But knowing that, it’s heading abroad with the hopes of beating out its biggest…

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