M.I.T.’s Alex Pentland: Measuring Idea Flows to Accelerate Innovation by STEVE LOHR


By STEVE LOHR

Alex Pentland says data, sensors and smartphones are opening the door to what he calls social physics. It is the subject of his new book, about the implications of being able to monitor and measure the flow of ideas in companies, markets and communities as never before. The payoff, he says, should be the acceleration of the pace of innovation.

Published: April 15, 2014 at 12:00AM

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