Listen to Pandora, and It Listens Back by NATASHA SINGER


By NATASHA SINGER

The Internet radio service has started to mine user data for the best ways to target advertising. It can deconstruct your song choices to predict, for example, your political party of choice.

Published: January 5, 2014 at 12:00AM

from NYT Technology http://nyti.ms/1csO5Rc
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