Line will give users its own cryptocurrency to buy stickers and webtoons

Japanese messaging app Line is launching its own cryptocurrency in a bid to attract and retain more active users, as spotted by TechCrunch. The token is called Link, and the company is avoiding an initial coin offering (ICO) and is instead giving the token away for free to users when they complete certain activities.

Line said the tokens can be used to buy stickers, webtoons, and other services on the app. Link will be listed on Line’s own cryptocurrency exchange, Bitbox, which launched back in June. It’s releasing 800 million tokens to users as part of a rewards system, which Line hopes will incentivize users to participate more on the app, while keeping 200 million in reserve.

Line has notably…

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