Jake Paul’s predatory marketing tactics point to bigger regulation concerns

Jake Paul is notorious for YouTube stunts, beef with other creators, and generally making his neighbors’ life hell. But an investigative video from channel Nerd City argues that some of Paul’s videos aren’t just morally questionable or manipulative: “Jake Paul’s content is illegal to broadcast in most countries he could name,” says Nerd City.

In a 43-minute deep dive, Nerd City — which often examines internet and YouTube creator culture — highlights several disturbing practices. In addition to concerns over sexually exploitative and inappropriate content, Nerd City touches also on Paul’s collaborations with family channels and the use of kids ages 7 or younger for content and merchandise promotion. Most damning, however, is how Paul —…

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