Today, the Wall Street Journal reported Yahoo Mail is still scanning users’ emails for data to sell to advertisers. Yahoo’s owner, Oath, is reportedly in talks with advertisers to provide a service that would scan over 200 million Yahoo Mail inboxes for insights on whether users are frequent fliers, self-employed, and other qualities gleaned from retail emails they receive. There are two main ways users can still protect themselves from this data mining: they can opt out and they can choose a more secure email provider.
Here’s how you can opt out of Yahoo Mail’s scanning:
- Head over to the Ad Interest Manager page and select “opt out” underneath “Your Advertising Choices.” The page is not located in Settings, which makes it hard to find.
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