How to opt out of Yahoo Mail’s invasive data scanning

Today, the Wall Street Journal reported Yahoo Mail is still scanning users’ emails for data to sell to advertisers. Yahoo’s owner, Oath, is reportedly in talks with advertisers to provide a service that would scan over 200 million Yahoo Mail inboxes for insights on whether users are frequent fliers, self-employed, and other qualities gleaned from retail emails they receive. There are two main ways users can still protect themselves from this data mining: they can opt out and they can choose a more secure email provider.

Here’s how you can opt out of Yahoo Mail’s scanning:

  1. Head over to the Ad Interest Manager page and select “opt out” underneath “Your Advertising Choices.” The page is not located in Settings, which makes it hard to find.

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