How Second Life improved its marketing ROI by 300%

Linden Lab, the maker of the virtual world Second Life, was able to improve its triple its return on investment (ROI) for marketing by targeting users with personalized pitches based on their preferences. That’s normal for a lot of mobile app makers these days, but Linden Lab, which was born as a PC-focused startup in 1999 and launched Second…Read More

via VentureBeat

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