How Facebook’s ad in Teen Vogue came back to haunt it

Illustration by Alex Castro / The Verge

Today Facebook appeared at a Congressional hearing about synthetic and manipulated media, and so it was only fitting that the day was consumed by confusion over whether the company had placed a flattering article in Teen Vogue to manipulate the media.

“How Facebook Is Helping Ensure the Integrity of the 2020 Election,” a 2,000-word question-and-answer session with five women working at Facebook to protect it from election interference, appeared this morning on the website of Condé Nast’s popular portal for young people. Facebook COO Sheryl Sandberg called it a “great piece.”

Unusually for an American publication, the article appeared without a byline. More unusually, after the article appeared and raised questions among some reporters,…

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