Houseparty adds Heads Up in a new push into gaming and revenue

Houseparty, the group video chat that has carved out a niche among a segment of young people who use it to hang out virtually, is making its first effort to generate revenue. The company said today that Heads Up, the popular mobile game, will now be available inside Houseparty’s mobile app. Users will be able to play the game, which has one player guessing a word that only the other players can see, for free. But some “packs” of words will cost $0.99 or more, with revenue split between Houseparty and Heads Up.

After a series of scandals involving data privacy, Facebook has regularly faced questions — including some from Congress — about its advertising-based business model. Critics have argued a business model that involves targeting…

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