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HBO Max has signed up more just over four million customers since it launched in May, AT&T announced today.
The company did not immediately disclose the figures in its initial earnings report, but AT&T CEO John Stankey told analysts on the company’s earnings call that HBO and HBO Max accumulated a combined 36.3 million subscribers by the end of June. Stankey said there were roughly three million retail customers, and an additional million activations that came through AT&T platforms (ie, bundled plans).
Through cable customers and HBO Now subscribers, the company already had more than 30 million subscribers it could move over to HBO Max. Stankey noted that getting people subscribed to HBO through traditional linear cable packages to…