Grubhub has a new “growth hacking” strategy that includes creating a restaurant listing on its platform for places it doesn’t even partner with. According to a new report by the San Francisco Chronicle and tweets by restaurant owner Pim Techamuanvivit, Grubhub has been allowing customers to order food from its websites from restaurants that haven’t technically signed up to be on Grubhub or its subsidiaries’ platforms. (Disclosure: my parents own a restaurant that partners with Grubhub.)
Techamuanvivit explains in a Twitter thread that over the weekend, she received a call from a customer claiming their order hadn’t been delivered. The only problem: Techamuanvivit’s restaurant, Kin Khao, doesn’t offer takeout or delivery.
I told him…