Google’s Quest to Kill the Cookie Is Creating a Privacy Mess

For the past few months, millions of Chrome users have been roped into Google’s origin trials for the tech meant to replace the quickly crumbling third-party tracking cookie. Federated Learning of Cohorts—or FLoC, for short—is a new kind of tracking technique that’s meant to be a friendlier, more privacy-protective…

Read more…

via Gizmodo

Check out the Finding Your Identity Podcast