Illustration by Alex Castro / The Verge
Google will join Safari and Firefox in blocking third-party cookies in its Chrome web browser. However, unlike those browsers (which have already started blocking them by default), Google intends to take a phased approach. Justin Schuh, the director at engineering for Chrome, writes that Google’s “intention is to do this within two years.”
In those cookies’ place, Google is hoping that it can institute a new set of technical solutions for various things that cookies are currently used for. To that end, it has proposed a bunch of new technologies (as have other browser makers) that may be less invasive and annoying than tracking cookies have become.
These new technologies are supposed to make it easier for advertisers to target certain…tech, The Verge, The Verge - All Posts