When you click a link on your phone with a little lightning bolt next to it in Google search, you’re getting something in the AMP format. AMP stands for “Accelerated Mobile Pages,” and you’ve probably noticed that those pages load super quickly and usually look much simpler than regular webpages. You may have also noticed that the URL at the top of your browser started with “www.google.com/somethingorother” instead of with the webpage you thought you were visiting.
Google is trying to fix that today by announcing support for something called “Signed Exchanges.” What it should mean is that when you click on one of those links, your URL will be the original, correct URL for the story. Cloudflare is joining Google in supporting the standard…
from The Verge – All Posts http://bit.ly/2UE8WjM