Google has launched a redesign of Google Shopping in the US across both the online and mobile sites, featuring a new personalized homepage, price tracking, and new Google Lens features for building outfits.
The new homepage is now more personalized to your specific shopping preferences, and will automatically suggest reordering products you’ve previously bought and recommendations based on your Google activity.
The redesign also integrates Google’s local delivery service, Google Express, (which was absorbed into Google Shopping earlier this year) to offer a single, unified place to shop. The idea is that now, you’ll simply search for whatever it is you’re looking for, and then order it from wherever most makes sense, be it online, from…