Garmin’s $1,500-plus Marq GPS smartwatches take on the luxury watch world

Garmin is taking its fitness-focused smartwatches in a more premium direction with its new Marq line. It’s a series of luxury watches that will cost between $1,500 to $2,500, and they are targeting the high-end watch market that might ordinarily spring for an upscale mechanical watch like a Rolex, Breitling, or Omega instead.

To that end, Garmin is releasing five smartwatches in the Marq line, each is meant to fill a different role where traditional timepieces would typically live, including driving, piloting a plane, boating, and hiking. Garmin’s also following in the footsteps of companies like Tag Heuer and Louis Vuitton by offering the build quality, materials, and price of a high-end…

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