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GameStop holds an annual conference for its employees, and this year’s event includes a rather unnerving TikTok challenge: make the best dance video, and your store can win the privilege of letting employees work for extra hours during Black Friday.
The contest, spotted by TheGamer, has since been pulled from GameStop’s website after the promotion received media attention and press inquiries. GameStop did not respond to The Verge’s requests for comment or clarification.
For the contest, GameStop asked employees to upload a video to TikTok showing them dancing to a brief song. The contest is meant for “store leaders,” and the company encourages them to get other employees to help. “Be creative, rope in your team, and have fun with it!”…tech, The Verge