The other day, the electronic musician Marshmello, real name Christopher Comstock — who wears a white, marshmallow-shaped helmet on his head while he’s performing or in public (and at presumably no other times) — stopped by Pleasant Park for his biggest performance yet: to 10 million virtual people in the massively popular battle royale game Fortnite. It was, by all accounts, a resounding success. Players loved the 10-minute, no-weapon experience, and according to the concert discovery service Songkick, the event drove a 3,000 percent page view increase on Marshmello’s page and made him the most visited artist on the platform.
“Marshmello has had more fans looking for tickets on Songkick during the past 4 days than he’s had over the…
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