This week, Ford showed off the first teaser image (seen above) of an all-electric performance SUV codenamed “Mach 1.” The drawing comes almost nine months to the day after the company announced the Mach 1 at the Detroit Auto Show, alongside the news that it was upping its investment into electric vehicle technology to $11 billion.
And just like any other official teaser image issued by a big company, we only see what Ford wants us to see, which is that this car is clearly styled like a Mustang, at least to a certain degree. So while this new car is all about what’s next for Ford, the company is also leaning on a product with a proven heritage. In other words, Ford is leveraging a little nostalgia as it points its customers toward the…
from The Verge – All Posts https://ift.tt/2MdSHRe