Many businesses changed their identities as a strategy to make more money. It’s an effective way to increase sales and even diversify they business.
You’ve probably heard of many of the businesses in this episode, but you might not know that they didn’t start out doing what they ended up doing. Check this episode out to hear how companies like Twitter and Shell actually got started, and how they pivoted in order to survive.
Listen to the most recent episode of my podcast: Businesses That Had To Change Their Identities (To Survive!)business identity, business pivot, Finding Your Identity, online business identity