Facebook is doubling-down on its e-commerce business and attempting to make shopping a destination in its main app, similarly to how it’s already done inside Instagram. As a test in the US today, the company is launching Facebook Shop, a tab within the main Facebook app where people will be able to find products to buy and then purchase within the app.
At the same time, the company is expanding its Shops product, which launched earlier this year and lets people sell products on Facebook and Instagram, to all eligible businesses globally, along with new customization options, messaging, and insights to measure results. Sellers will be able to communicate with their customers through Messenger, Instagram Direct, and eventually WhatsApp,…